Natural selection for plants and animals is gene-centred.
Natural selection for conscious humans is ego-centred.
Our physical bodies which feed on physical food are only vehicles for the genes. The fittest genes survive like immortals through replication.
Our mental ideas which feed on mental attention are the vessels of ego. The fittest ego survive like immortals through memory.
As such, when we are about to die, we ask:
“Will I be remembered?”